Mamalou

Background

As a new mom, Callie Rogers, the founder and designer behind Mamalou, found herself hunting high and low for a stylish, high quality and sustainably-made diaper bag, and coming up empty-handed. The spark of inspiration for a new bag design was lit. With Callie’s meticulous direction, Mamalou crafts heirloom quality bags, sustainably handmade by leather artisans in Nicaragua, preserving a legacy of heritage craftwork.

Entering the crowded fashion marketplace is a daunting task — Callie brought me on board to help envision the voice and look of Mamalou and discover ways to stand out. We discovered that new moms often feel nervous about those first trips out of the house with a baby; our goal was to inspire confidence in first-time moms and support them in finding independence and joy in the first year of parenting.

Every new parent knows the challenge of finding yourself without a diaper, a wipe, a snack…what if there was a stylish and functional everyday bag made for the beautifully chaotic, electric experience of motherhood? A bag that made you feel like, “This mom thing? I GOT this.”