A lifelong passion for learning and discovery drives my love of design.
I began my design career in New York City for beauty brands Estée Lauder and Origins, where I created brand design across global skincare and holiday markets. Later, as a freelance brand designer, I worked on large consumer brands including West Elm and Bath & Body Works.
After relocating to Austin, I founded an e-commerce stationery business, designing and shipping modern invitations for hundreds of clients. I also expanded my design practice, creating brand identities, event design, and web and mobile designs for e-commerce, SaaS and non-profit brands.
While building my e-commerce brand, I became deeply interested in user experience, seeing firsthand the impact user-centric design had on both profit and customer happiness. I love digging into a complex project, deep-diving into the “why”s, finding the core of a problem and hypothesizing potential solutions. That moment when everything gels into an elegant design solution is still a spine-tingler for me.
Outside of design, I enjoy playing with paint, practicing yoga and pilates, and relaxing with our cattle dog mix, Gus.
What I offer
Curiosity
An inquisitive spirit driven by a passion for research, I relish the initial phase of a project, and embrace new findings throughout the journey.
Empathy
Finding common ground, practicing active listening, and helping others rise to their best level is key to supporting a project team.
Experimentation
User testing, exploring iterations, and staying open to unexpected solutions drives design breakthroughs.
Problem solving
I’m well-versed in the fluidity of business challenges. The ability to pivot, and to communicate changes to a team, are essential skills in my toolkit.
Visual design
My visual expertise is an asset across the design process, allowing me to create high fidelity, polished designs quickly.
Compelling, not perfect
Striking a balance between a shippable product and an experience that’s delightful for users is the goal.
Let’s chat.
Think I’d be a good fit for your role?
Want to nerd out on design? Got a recipe for amazing cold brew? I’d love to hear about it!